…But not the way you might think.
At Bartender 608, we've been making Mock-a-Ritas, (full presentation, fully elevated,) non-alcoholic margaritas using NA tequila alternatives like Ritual and Free Spirits that actually taste like the real thing, garnished like the real thing, and served with the same bona fide duty and intention as anything coming off a professional bar.
Because here's what the industry already knows, even if your local event calendar hasn't caught up yet:
The non-alcoholic spirits market crossed $11 billion globally and is still accelerating. Gen Z drinks 20% less than Gen Y did at their age and Gen Y are drinking less than my people, Generation X. Major alcohol producers are posting inventory losses while simultaneously scrambling to launch their own NA lines — because the consumer has already moved. Add import tariffs squeezing the cost of traditional spirits inventory, and you start to understand why the smartest beverage operators in the country are diversifying their bar programs right now.
This isn't a trend. It's a structural shift.
And the guests at your next event? Wedding, corporate, gala, festival, housewarming, et al? Remember, the ones who are pregnant, sober, designated driving, sober-curious, religiously abstinent, or simply choosing not to drink? They deserve a topshelf experience at the bar. Not coffee. Not water. Not a Sprite with a lime.
A MockaRita with ½ a salted rim, fresh citrus, and a garnish always makes guests feel exactly as celebrated as everyone else at the party.
That's what we do. That's what we've always done.
🥂 Happy National Margarita Day, people! Everybody's invited to this bar.
